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Research papers

The challenge of the future

The introductory speech of the ESOMAR Seminar on the Expansion of Broadcast media is divided in two parts. The first part’s purpose is to define the key role that broadcast media -and in particular Television- play in every person’s life,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: José María Casero
June 15, 1991
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Citation

Casero, J. M. (1991a, June 15). The challenge of the future. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/the-challenge-of-the-future


Research papers

Comparative evaluation of alternative research systems in France including a first view of passive sensing

CESP is a French inter-professional association grouping together all the professions involved in the advertising market; that is: advertisers, agencies, media buying companies and the media themselves (television, radio, magazines, the daily press,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Corinne Fabre
June 15, 1991
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Citation

Fabre, C. (1991a, June 15). Comparative evaluation of alternative research systems in France including a first view of passive sensing. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/comparative-evaluation-of-alternative-research-systems-in-france-including-a-first-view-of-passive-sensing


Research papers

The media multiplier and the growing significance of scanner data

The essence of the Media Multiplier concept is that the combination of print and television advertising does a better job for the advertiser than the use of television on its own. This paper is divided into 4 parts. In the first part I discuss the...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Alan Smith
June 15, 1991
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Citation

Smith, A. (1991a, June 15). The media multiplier and the growing significance of scanner data. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/the-media-multiplier-and-the-growing-significance-of-scanner-data


Research papers

Enhancing media survey value through data fusion

The main objectives of this paper are to demonstrate the relevance and value of data fusion, as a technique, in the Media research area, by reference to two case studies; and to discuss the variety of opinions and difficulties attaching to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Michael M. Brown
June 15, 1991
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Citation

Brown, M. M. (1991a, June 15). Enhancing media survey value through data fusion. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/enhancing-media-survey-value-through-data-fusion


Research papers

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
June 15, 1990
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Citation

B.V., A. (1990a, June 15). ARF model for evaluating media . ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/arf-model-for-evaluating-media-


Research papers

Common market, uncommon cultures

This paper attempts to quantify some of the key differences and similarities between European countries through comparative empirical data, and to suggest some common threads. It compares first the different media environments and different...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Steven Barnett
June 15, 1990
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Citation

Barnett, S. (1990a, June 15). Common market, uncommon cultures. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/common-market-uncommon-cultures


Research papers

Outdoor advertising

This paper describes the method with which r+m, in conjunction with Publex, carried out research into the measurement of billboard coverage. First we will discuss the assumptions that are the basis of this study - central to this being - the premise...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Frank de Munnik, Will J. A. Nelissen
June 15, 1990
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Citation

de Munnik and Nelissen (1990a, June 15). Outdoor advertising. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/outdoor-advertising


Research papers

The potential for multi-country media research

Mediamark Research Inc. has for almost 11 years operated in the United States a multimedia and marketing survey based on personal interviews. This service is the primary source for magazine readership estimates in the U.S., and an important secondary...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Timothy Joyce
June 15, 1990
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Citation

Joyce, T. (1990a, June 15). The potential for multi-country media research. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/the-potential-for-multi-country-media-research


Research papers

All viewers (or readers or listeners) are equal

The history of media research displays not only continuing refinement of the methods of audience enumeration and classification, but also a questioning of the adequacy of 'mere numbers and repeated demands for more qualitative data. This paper...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Michael M. Brown
June 15, 1990
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Citation

Brown, M. M. (1990a, June 15). All viewers (or readers or listeners) are equal. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/all-viewers-or-readers-or-listeners-are-equal